Tag Archives: SuperDry

Super(hung out to)Dry

The admission in April 2012 by SuperGroup (the parent company of fashion brand SuperDry), that the entry of a ‘+’ sign instead of a ‘-’ sign on some forecasting figures, led to its 3rd ‘profit’ warning being issued in 6 months. This led to a revised annual profit shortfall of £8m. Robust business intelligence (BI) […]